Do you know why brands work with bloggers? Do you have a clear picture of where your blog could fit into a brand's marketing plan? Unfortunately, most bloggers DON’T understand the true dynamics of the brand-blog relationship, which means they’re taking the wrong approach right from the start.
In this module we are going to look at the whole picture of how brands and bloggers work together and create the critical framework for your own personal strategy. This module is essential for laying the foundations to make real money with your blog. You can't afford to get this groundwork wrong!
‘If you build it, they will come.’ That’s how it works when it comes to partnering with brands, right? Your dream brand just saunters into your inbox with an awesome offer and you both ride off into the internet sunset together… right?
WRONG. This module will teach you how to take back control of the way you work with brands so that you are no longer waiting for them to come to you. Instead of being a passive wallflower, you’ll learn how to activate relationships, get noticed, and steer your ship in the direction of your choosing. You’ll also dig into what’s driving your desire, so we can set tangible goals for the next 12 months and beyond.
This is the part that most bloggers don’t do very well. Without a doubt, the absolute most important thing you need to know if you want to have brand clients (yes, that’s right, clients!) who willingly pay exactly what you ask is knowing WHERE YOUR LEVERAGING POWER LIES and HOW YOUR AUDIENCE ENGAGES with the brands you introduce them to.
This module is all about how to identify those all-important engagement factors, how to increase your influence in your chosen area (so you don’t end up attracting the wrong brands), and then how to present and package this information strategically, so that your chosen brands see your blog as not only a viable option, but a complete no-brainer to work with.
This is the stuff that will make or break your long-term success, so we will really spend time going deep into how to understand, measure and report on influence. (Really, it’s a game of strategy and positioning – and I know how to win.)
Nothing breaks my online-heart more than seeing a blogger who’s done ALL the right things, captured the attention of a brand they love, gotten all the way to the ‘Let’s talk numbers’ stage of proceedings… only to screw it up and sour the entire relationship because they DON’T know how to present their true value in a way that brands, businesses, and PR managers understand.
(Even worse is when they make the cringe-worthy ‘amateur hour’ mistakes that land them smack-bang on the ‘never again’ list.)
After working on both sides of the branding table – as the head honcho making the deal, and the blogger babe being wined and dined – I know what the brands are looking for, and I know how to help you articulate your true value.
This module focuses on the way you present yourself to brand and PR managers so that you are ready when they come knocking. With a focus on creating an effective media kit and making sure that your blog is PR ready, you will be set up to present your best self to the brands you connect with.
“Hi Ms PR lady, you don’t know me but I’m a blogger, and I think I’d be an awesome fit for your audience… Want to send me some free stuff?”
Ummmm, no. From the very first impression you make with these brands, right through to the negotiating and ‘signing on the dotted line’ stage, you need to make sure you’re saying and doing all the right things that position you as a big-time Media Maven… not some ‘hobby blogger’ who’s trying to scrape together some extra pocket money.
The way you present yourself to a PR or brand manager is crucial to effectively communicate this. To ensure you get it right, this module is full of done-for-you email scripts, pitch templates, and other juicy resources that will give you the EXACT tools and wording (not to mention, the killer confidence) to start approaching the brands and agencies you want to work with.
Think of all the big-time bloggers you follow who are getting SERIOUS SPONSORSHIP deals with amazing brands. You know the ones I mean – they’re doing fashion shoots, they get sent free stuff, they get flown to exotic locations, they get put up in the best hotels, they get sent amazing new products before they’ve even hit the market…
That kind of monetisation success didn’t happen by accident; it was deliberate. There are actual strategies and techniques that these Media Mavens use to ramp up their exposure, raise their asking price, nab all the best partnerships, and still stay adored and valued by their (growing) tribes.
This module will take you through the exact strategies you can use to demonstrate AMAZING professionalism in your dealings with brands and agencies, so that you stand out in a sea of bloggers and rise to the top of the pack.
In fact, with these strategies? Your competition will become irrelevant.